Events: how to choose “eco-friendly” promotional items

Le 19 avril 2024

Summer is coming, and with it, festivals and outdoor events. These gatherings in the city or in the great outdoors bring that feeling of freedom we love with the arrival of the sun.

For organisers, “eco-friendly” promotional itemshave become a strong expectation from attendees; the key is knowing what lies behind the label. Favour reusable items with a long lifespan, made from recycled materials or produced locally.

Why choose “eco-friendly” items for an event?

For your image and that of your brand, but also and above all because all outdoor events have a real impact on their environment. Whether it's a concert in a park or a festival, it's not uncommon to see a lot of waste on the ground after the event.

Glasses, admission tickets, wristbands, flyers, cigarette butts—all these often essential communication materials have a negative impact on the environment and, ultimately, on the image of your event.

Therefore, taking the environment into account when preparing the event will be a good way to improve your image and, above all, to reduce your impact. 

Choosing the right “eco-friendly” promotional item for events: material, use, lifespan.

In the event industry, there are many promotional materials available: tote bags, bottles, pens, notepads. But if the event is held outdoors, you need to consider its actual usefulness and impact.

Instead of the usual classics, try offering items that reduce waste at the event venue. The most notable option would be to offer pocket ashtrays that will be used throughout the event, and even afterward.

For all other promotional products, it's best to choose products that are made in France, organic, recycled, or recyclable. If the event is held in the summer, your visitors will also appreciate products like hemp caps or fans made from bamboo and RPET fibers.

Which “eco-friendly” promotional items should you choose for your events?

There is a wide range of “eco-friendly” promotional items designed for events: reusable items, bamboo, wood or recycled materials. Here are some examples of practical and eco-friendly promotional items:

• The 12 cl biocomposite glass (See product): A reusable and recyclable cup, made from French biocomposite. Ideal for drinks at festivals!

• The plantable event wristband (See product): A biodegradable entry wristband encrusted with seeds, which transforms into flowers once planted.

• The wooden and RPET fan (See product): An ideal accessory to refresh your visitors while adopting an eco-friendly approach.

Beware of Greenwashing!

If you choose “eco-friendly” promotional items, stay precise and sincere: state the material, % recycled content or certification of each product. Greenwashing, or projecting a false eco-friendly image, can quickly backfire. Choose products whose characteristics you can prove (material, % recycled content, certification) and present them transparently.

In conclusion, adopting customizable eco-friendly promotional items for your events is an excellent way to promote your brand while respecting the planet.

ASAP Marketing helps you choose the “eco-friendly” promotional items best suited to your needs, with the actual composition of each product.