Corporate Obligations in the Face of Heat: Useful and Customizable Solutions

Le 15 juillet 2025

Rising summer temperatures are no longer a mere inconvenience: they are becoming a real public health and workplace well-being issue. During periods of extreme heat, companies now have a moral—and sometimes legal—obligation to adopt concrete measures to protect their employees. In addition to providing fresh water or adjusting working hours, suitable equipment is now essential. This is where high-heat promotional items come in: practical, accessible, and customizable, enhancing brand visibility while addressing a real need.

Business Obligations During Heatwaves

According to the French Labor Code and the recommendations of the NIRS (National Institute for Research and Safety), employers must ensure they limit the risks associated with excessive heat: provide fresh drinking water, avoid intense physical exertion during heat waves, equip workspaces with ventilation or air conditioning, and provide suitable equipment.

Among these equipment, promotional thermal and hydration items play a key role: personalized water bottles, handheld fans, customizable misters, fans, etc. These items are not just corporate gifts, but concrete ways to ensure comfort and safety at work or during outdoor events.

A personalized water bottle to stay hydrated all day long

Choose an insulated bottle to give to your employees; it keeps drinks cool for several hours. The bottle or water bottle can be personalized and keeps water fresh. There is a wide variety of water bottles, ranging from sizes to colors and materials; don't hesitate to ask your supplier for advice. Different sizes are available:

• 350 ml for handbags

• 500 ml or 1 L for the office

Note: Do not machine wash (this may rust the steel). Water bottles with a ceramic interior instead of steel are being developed to avoid the taste of steel for people sensitive to this odor.

The Fan: The Eco-Friendly Ally to Always Carry

Among the heat-friendly goodies, the fan stands out for its effectiveness, simplicity, and low environmental impact. Lightweight, compact, and not dependent on batteries, it can be used anytime, by anyone. It fits easily into a bag or pocket, making it an extremely accessible promotional item.

But to go further, it's essential to think eco-friendly:

• Material: Favoring natural materials like wood or cotton. Avoid single-use plastics, which deteriorate quickly and pollute.

• Origin: Manufacturing in Europe reduces the carbon footprint associated with transportation, while allowing for highly aesthetic all-over branding.

• Recycledif imported: If the fan comes from Asia, it's best to opt for models made from recycled materials (recycled paper, recycled PET, etc.). The fan thus becomes a sustainable, useful and appreciated communication tool, without sacrificing environmental impact.

Customizable Spray Bottle: The Essential Heatwave Solution

Another must-have: the customizable spray bottle. Ideal for refreshing the face and body when exposed to direct sunlight, it's a natural fit in a beach bag, handbag, or at an event booth. In a corporate setting, it can be distributed during business trips, trade shows, or summer events.

Thanks to its customizable surface, the spray bottle helps promote the company's image while meeting a real physiological need: skin hydration, especially during periods of intense heat. Several models are available on the asap-marketing.fr website, including the white refreshing water spray or the 20 cl multicolor spray bottle, designed for frequent and easy use.

Personalized Fan: The Modern Alternative

If you're looking for a slightly more high-tech product, a personalized fan is an excellent option. Compact, often equipped with a carabiner, it easily attaches to a bag and can be taken anywhere. Some models connect directly to a smartphone, while others operate via a rechargeable battery.

The handheld fan is appealing for its practicality in the city or at the beach. It's becoming a visible and innovative advertising tool, highly appreciated by employees and clients at summer events. However, be careful not to opt for products that are too low-end: some very low-priced models break quickly, which can tarnish the brand's image.

Useful Goodies to keep the employees protected

Companies have an obligation to equip themselves to cope with the summer heat. By anticipating these needs with well-designed heat-related goodies, they not only fulfill their duty of prevention, but also strengthen their employees' engagement and external visibility.

Heat shouldn't be an obstacle to productivity or event planning. With the right items—water bottles, fans, misters, fans—and a little thought about their origin and sustainability, it's possible to combine communication, utility, and responsibility.

In short, companies' obligations regarding heat are not limited to internal guidelines: they can be transformed into real communication opportunities through useful, personalized, and sustainable items. Focus on well-designed and well-chosen products to ensure both the well-being of your teams and a responsible brand image.